Press-World Equestrian Games
GemMagic Official vendor of the
2010 Alltech FEI World Equestrian Games Trade Show
GemMagic is pleased to announce our participation in the Trade Show of the 2010 Alltech FEI World Equestrian Games, which will be held at Lexington’s Kentucky Horse Park, from September 25 to October 10, 2010.
As a vendor at the 2010 Games Trade Show GemMagic will showcase our "Unique" line of products on the grounds of the Kentucky Horse Park to hundreds of thousands of spectators during the 16 days of competition. Trade show vendors will be the only retail vendors located at the Kentucky Horse Park, with guaranteed access to the spectators of the 2010 Games.
 Trade Show shopping hours have been scheduled around competition times to give vendors the opportunity to be available to spectators for peak sale hours. With shuttle services only five miles from the Kentucky Horse Park, spectators will have a relaxed atmosphere and schedule to enjoy this signature attraction.
 “The 2010 Games Trade Show will allow spectators a luxury shopping experience in between competitions and will be host to a wide range of products and retail opportunities,” said Jamie Link, Foundation CEO. “The Trade Show presents an unprecedented opportunity for vendors to sell their product at the world’s most prestigious equestrian competition and America’s largest sporting event in 2010.”
Vendors at the 2010 Games Trade Show will be among many world-class exhibits including the Equine Village, the Alltech International Pavilion, and the Kentucky Experience. With approximately 600,000 tickets to be sold, spectators will come from around the world to witness the highest achievements in equestrian sport.

"In 2010, the Alltech FEI World Equestrian Games will be the second largest sporting event in North America, behind only the Winter Olympics in Vancouver."  Mr. Jon Miller, Executive Vice President, NBC Sports

About the Alltech FEI World Equestrian Games:
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). Her Royal Highness Princess Haya is the current president of the FEI. The Games are held every four years and this will be the first occurrence in the United States.

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history.  The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc and Rood and Riddle Equine Hospital.  For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com
 
 

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